Digital Disruption - Latest Comments

Re: I’m tweeting more (a lot more) and blogging less (not at all) … Why?

Ian Mason — Fri, 20 Nov 2009 17:12:27 -0000

Hi David: I don't think it's an either/or question. For a quick heads-up and fast feedback, Twitter seems right. For a deeper dive (or an inline video), use the blog. I blog in order to learn new things and work out my thoughts on them in a systematic fashion. I imagine Twitter is rather better for conveying pre-existing opinions and fast facts.
As it happens, I tackle a similar Twitter question in a post on my own (non-business) blog:
http://www.iangarrickmason.com/2009/03/time-eno...

Best,
Ian

Re: Ego, Humility and Liberation - The Deeper Meaning of Passover

husnain — Sat, 08 Aug 2009 00:35:22 -0000

"They have great topics like this one on www.energytalkradio.com and donate 30% to charity! Check them out."

Re: Lessons learned from my first live Twitter interview

Evelyn So — Wed, 13 May 2009 11:34:33 -0000

It was a great experience indeed. Amazing insights! Thanks for participating, David, and to post your experience here. I was suggesting to Trina that we should do a lesson learned asap and I think you beat us to it :)

Re: Lessons learned from my first live Twitter interview

davidfeldt — Tue, 12 May 2009 19:20:48 -0000

Very intense! :) I look forward to the other Twitter interviews you're
doing for the Art From the Unexpected event.

Re: Lessons learned from my first live Twitter interview

davidfeldt — Tue, 12 May 2009 17:37:52 -0000

Very intense! :) I look forward to the other Twitter interviews you're doing for the Art From the Unexpected event.

Re: Lessons learned from my first live Twitter interview

Trina Boos — Tue, 12 May 2009 14:56:15 -0000

It's pretty intense doing these live, isn't it David? Quite the adrenaline rush.
Thanks again for agreeing to do this with us this am. It was a lot of fun!

Re: Skittles and Twitter part 2

Craig Ritchie — Thu, 05 Mar 2009 11:11:07 -0000

Agree completely. This is not a good idea, and the fact that they are choosing to "experiment" make it one. Yes, brands should evolve and experiment more in the new digital landscape; no, they should not throw away their identity to do so.

Re: Skittles and Twitter part 2

davidfeldt — Wed, 04 Mar 2009 17:02:39 -0000

The need for innovation vs. the fear of failure that inhibits it is at the
core of of our current global economic scenario.

I agree that the taboo of failure sucks and it certainly does have
significant repercussions.

The current economic scenario is scattered with companies and industries
across this innovation/fear of failure spectrum. On the one extreme you have
GM and auto makers who failed to innovate because of the taboo of failure;
who continued to produce gas-guzzling SUVs and didn't embrace alternative
fuel technologies. On the other extreme you have the financial services
industry who took the innovation thing to the extreme and created complex,
exotic derivative instruments that no-one understood, that no-one could
price and that everyone bought in abundance.

In that context, I guess the entire Skittles thing becomes a non-event.

We're certainly at a global turning point - time to "reboot" everything
including media, advertising and marketing.

Great conversation ...

Re: Skittles and Twitter part 2

Brian Morrissey — Wed, 04 Mar 2009 16:09:40 -0000

There's of course room for disagreement with the tactical execution. Even people at Agency.com would allow for that. Would it be better if Skittles initially established itself in some organic way in these communities? Certainly.

I was more referring to the general tenor of the negative reactions. Many of them were not very constructive. It was like that Internet thing that makes me cringe to just blurt "FAIL." It's part Internet commenter culture, part advertising backbiting.

As a practical personal matter, the taboo on failures sucks. Nobody will discuss stuff that came up short. Instead, they just want to talk about their successes, which are dwarfed by the down the middle mediocrity of most of their work. Lots of industries face this dilemma. Risk-taking is not a part of my own industry, media. Look how that's working out.

Re: Skittles and Twitter

davidfeldt — Tue, 03 Mar 2009 14:26:46 -0000

Hallelujah! Someone at Skittles came to their senses and have changed their homepage. http://mashable.com/2009/03/03/skittles-switche...

Re: Skittles and Twitter

davidfeldt — Tue, 03 Mar 2009 07:52:12 -0000

Thanks for your feedback Lee. You should read "Evolving Our Understanding of Online Brand Conversation" http://is.gd/hQx0 to see where I'm coming from.

Re: Skittles and Twitter

danielpatricio — Mon, 02 Mar 2009 21:21:27 -0000

Not too concerned about the swearing and profanity. Just hoping they didn't dive in headfirst because they thought social media was the thing to do.

They have a lot of buzz to work with for now, lets hope they are smart with it and they can leverage the hype to keep the campaign going for a little more just this flash in the pan.

Re: Skittles and Twitter

smack416 — Mon, 02 Mar 2009 17:50:19 -0000

You won't buy Skittles because of something someone else wrote on Twitter? Yeah, I get the mistake. It was a terrible idea to allow mass unmoderated content on their home page, but blaming them for allowing something to be posted on their page that you just posted on your own is a little ridiculous. It's a mistake that they'll sort out soon enough, and then you should go back to feeding your kids colourful sugar and not blaming Skittles for someone else's childish behaviour.

Re: Skittles and Twitter

danielpatricio — Mon, 02 Mar 2009 15:16:26 -0000

It is quite simply a sad case of hit and run publicity. This isn't viral, it is just so offensive that people can't stop talking about how misguided their efforts are.

Re: For Love and Money

skanwar — Thu, 19 Feb 2009 14:22:03 -0000

An amazing recap of an amazing initiative. To be involved with Twestival TO was a humbling experience for me, and has jump-started so much more. On top of that, the global scale and success of the Twestival initiative is unlike any other.

It's really why Twestival was so important to me, something I discussed a little while ago at http://sati.sh/2009/02/why-i-got-involved-with-....

The power to do good with social media lies in the hands of those that can transform crowds into communities, Twitterers into friends.

Re: Dear David

Dave Nourse — Thu, 12 Feb 2009 21:59:33 -0000

Great reminder post. It's amazing how much more you can accomplish when blinders are on...no acronyms included.

Re: Evolving Our Understanding of Online Brand Conversation

skanwar — Tue, 03 Feb 2009 10:24:42 -0000

Great and practical post on leveraging Twitter in brands - forwarding around my office now.

Re: Evolving Our Understanding of Online Brand Conversation

davidfeldt — Sat, 31 Jan 2009 16:44:16 -0000

Excellent point Tony! Thanks for responding and explaining why your Conversation Quotient is actually much higher than reported. Private vs public conversation adds another dimension to the mix. If we count your DMs then your CQ goes sky-high. Interestingly, as you stated, using DMs keeps the follow cost down for your other followers.

Re: Evolving Our Understanding of Online Brand Conversation

Tony Hsieh - Zappos.com CEO — Sat, 31 Jan 2009 16:01:36 -0000

Thanks for the great writeup. One thing I wanted to point out is that most of activity through Twitter is actually through DM's (direct messages), so they won't show up on my Twitter timeline. For the month of January, I sent out about 2000 DM's I send DM's instead of @ replies so that it doesn't clutter up the timeline when you go to http://twitter.com/zappos

It would be great if the conversation quotient took DM's into account (if someone sends me an @ message, I reply via DM which I would still count as a conversation), but Twitter doesn't make that information public.

Re: Evolving Our Understanding of Online Brand Conversation

GeekMommy — Fri, 30 Jan 2009 23:37:36 -0000

Interesting - but what is more notable to me is that I just want to go graph my own use rather than to determine whether Frank or Tony has a better use model.

I think we all end up finding our own groove on Twitter. Using it the way that best achieves what we want to achieve there. Whether you follow 10 or 10,000 - whether you are broadcasting or conversing - you are going to find the method that works for you.

Re: Evolving Our Understanding of Online Brand Conversation

Sean — Fri, 30 Jan 2009 16:36:32 -0000

I think that last paragraph is key - the ubiquity of the internet can also be a source of fragmentation. Whether a company, or personal, the first task is to pick your networks, prioritize your objectives and then do the hard work to keep yourself alive and meaningful in those networks. It is about meaningful-ness after all.

Re: A Personal Crossroads : Choosing Light or Darkness

dalot — Sat, 24 Jan 2009 08:48:13 -0000

I wish to wish all pregnant women of good mood, easy pregnancy and natural sorts! Good luck also are happy! Give birth easily and independently! Let not doctors give birth for you, and you! Also adjust itself on chest feeding of the kid! Read the necessary information! Be, lovely pregnant mums and expecting posterities of the daddy, are healthy and wise!

Re: Dear David

Rocky Barbanica — Mon, 12 Jan 2009 21:12:55 -0000

I totally dig it. My morning routines have similar reminders. PMA and EQ is how it gets done - Positive Mental Attitude and Emotional Quotient -

Re: Dear David

davidfeldt — Mon, 12 Jan 2009 20:50:07 -0000

Thanks Rocky. I've just learned a new acronym that I'll be integrating into my daily lexicon: "PMA" :)

Re: Crash Course on the Arab Israeli Conflict

jim — Sat, 10 Jan 2009 14:07:25 -0000

Also recommend checking out this documentary project produced by French/German television station Arte TV

http://gaza-sderot.arte.tv/en/#/time/95