It is quite simply a sad case of hit and run publicity. This isn't viral, it is just so offensive that people can't stop talking about how misguided their efforts are.
Lee Dale
· 10 months ago
You won't buy Skittles because of something someone else wrote on Twitter? Yeah, I get the mistake. It was a terrible idea to allow mass unmoderated content on their home page, but blaming them for allowing something to be posted on their page that you just posted on your own is a little ridiculous. It's a mistake that they'll sort out soon enough, and then you should go back to feeding your kids colourful sugar and not blaming Skittles for someone else's childish behaviour.
Daniel Patricio
· 10 months ago
Not too concerned about the swearing and profanity. Just hoping they didn't dive in headfirst because they thought social media was the thing to do.
They have a lot of buzz to work with for now, lets hope they are smart with it and they can leverage the hype to keep the campaign going for a little more just this flash in the pan.
David Feldt
· 10 months ago
Thanks for your feedback Lee. You should read "Evolving Our Understanding of Online Brand Conversation" http://is.gd/hQx0 to see where I'm coming from.
All Comments
They have a lot of buzz to work with for now, lets hope they are smart with it and they can leverage the hype to keep the campaign going for a little more just this flash in the pan.