Digital Disruption - Latest Comments in Skittles and Twitter

Re: Skittles and Twitter

David Feldt — Tue, 03 Mar 2009 14:26:46 -0000

Hallelujah! Someone at Skittles came to their senses and have changed their homepage. http://mashable.com/2009/03...

Re: Skittles and Twitter

David Feldt — Tue, 03 Mar 2009 07:52:12 -0000

Thanks for your feedback Lee. You should read "Evolving Our Understanding of Online Brand Conversation" http://is.gd/hQx0 to see where I'm coming from.

Re: Skittles and Twitter

Daniel Patricio — Mon, 02 Mar 2009 21:21:27 -0000

Not too concerned about the swearing and profanity. Just hoping they didn't dive in headfirst because they thought social media was the thing to do.

They have a lot of buzz to work with for now, lets hope they are smart with it and they can leverage the hype to keep the campaign going for a little more just this flash in the pan.

Re: Skittles and Twitter

Lee Dale — Mon, 02 Mar 2009 17:50:19 -0000

You won't buy Skittles because of something someone else wrote on Twitter? Yeah, I get the mistake. It was a terrible idea to allow mass unmoderated content on their home page, but blaming them for allowing something to be posted on their page that you just posted on your own is a little ridiculous. It's a mistake that they'll sort out soon enough, and then you should go back to feeding your kids colourful sugar and not blaming Skittles for someone else's childish behaviour.

Re: Skittles and Twitter

Daniel Patricio — Mon, 02 Mar 2009 15:16:26 -0000

It is quite simply a sad case of hit and run publicity. This isn't viral, it is just so offensive that people can't stop talking about how misguided their efforts are.